LORDI Releases New Standalone Single 'Made Of Metal'

Merging the worlds of heavy metal music and cutting-edge technology, Finnish hard rock legends LORDI unleash their ferocious new single "Made Of Metal", inspired by the OnePlus Nord 4 smartphone's world first all-metal unibody design in the 5G era.

Taking metal to its extremes, the song fuses chainsaw-sharp guitar riffs, stinging keys, and industrial strength drums to create a Richter-scale rhythm which commands the banging of heads. Lyrics speak to the track's technological inspiration; "Steel hard and screamin' look at me" and "Charged up with power to prevail" reference the OnePlus Nord 4's all-metal unibody design and future-proof capabilities, while at the same time celebrating the brand's love of all that is metal. The anthemic chorus of "Never settle, I am made of metal" delivers an iron-clad earworm that drills itself into the listener's brain.

Alongside the song's release, the frightening five-some of LORDI have starred in a behind-the-scenes film. The short film follows the band in the studio as they grapple with the novelty of the first all-metal phone in the 5G era and the staggering capabilities that come with it. The star of the show, LORDI leader Mr. Lordi, erupts in rage at the existence of plastic throughout the film, vanishing a plastic bottle within a selfie in a single swipe using the OnePlus Nord 4 "AI Eraser 2.0". The tagline of "Never Settle, Made Of Metal" rings true as the band unleashed the powerful track, fiercely thrashing their instruments using the phone itself.

Mr. Lordi comments: "M-E-T-A-L. We love metal, and so do OnePlus, which is why we jumped at the challenge of writing and producing a song inspired by world's only metal unibody phone of the 5G era. We never thought anything could be more metal than us, but the all-metal OnePlus Nord 4 proved us wrong. We can't wait for our fans to lose their heads to the hellraising new track, all while celebrating the most metal collaboration of all time. Can we say it one more time for people at the back? M-E-T-A-L!!!!!!!!"

In a recent interview with Chaoszine, Mr. Lordi spoke about the progress of the recording sessions for LORDI's follow-up to 2023's "Screem Writers Guild" album. He said: "We recorded the new album mainly before the tour started. And that was in March, I guess. So, like 99.9 percent of the album was recorded before the tour. Then we had that one percent to record after the tour, and we did. So it's already done, mixed and mastered. And hence why we are doing the new costumes and masks now."

Asked if he and his bandmates had a clear vision of where they wanted to go with the new material, Mr. Lordi said: "Kinda. I wanted to continue on the same track, in a way, so it's clearly a sister album or brother album to the 'Screem Writers'. But some people have said that it's a little bit harder, it's a little bit more… there's a little bit more balls. It's not as 'hair metally' as 'Screem Writers'. To me, it sounds, yeah, okay. I think that's a fair analysis of that. So, there are some songs that are a little bit harder… Because I thought it's the same, but some songs are a bit harder, some a little bit more metal than any of the songs on the 'Screem Writers', I guess."

Regarding when fans can expect to hear the first single from LORDI's upcoming album, Mr. Lordi said: "I do not know that, no. I don't know. I don't know. But my guesstimate is, I would say the last quarter of the year, probably. Yeah, [and the full album will arrive] at the beginning of 25, somewhere there."

LORDI caused a sensation by winning the 2006 Eurovision with "Hard Rock Hallelujah", which in turn made the band's third release, "The Arockalypse", a hit throughout Europe. On the back of their Eurovision win, they scored a lucrative series of promotions including LORDI-branded cola, boiled sweets and credit cards; and played live at the MTV European Music Awards. A square was renamed in LORDI's honor in the Lapland city of Rovaniemi; a LORDI-themed postage stamp was issued in Finland and the group starred in its first film, called "Dark Floors".

With their monster-movie stage persona, LORDI seemed a most unlikely choice to represent their country in the Eurovision Song Contest. So you can imagine how many people were shocked when the group not only claimed top honors, but also earned the most points in the venerable event's history.

In the days following LORDI's Eurovision win, Reuters reported that nearly 200,000 Finns signed an online petition to express their dismay after tabloid magazines published pictures of the bandmembers out of their trademark monster suits.

Even though Mr. Lordi and his bandmates had asked media not to run pictures of them out of character, two Finnish tabloid magazines went ahead, sparking an online backlash from the group's fans.

Last September, Mr. Lordi was asked in an interview with Czech Republic's Backstage TV if it's hard for him and his bandmates to maintain their anonymity after all these years. The 50-year-old musician, whose real name is Tomi Petteri Putaansuu, said: "[It's] really fucking easy, actually. It's not difficult at all anymore. Here's the thing: the mainstream media is not interested in us anymore, which is a fucking good thing. Because after Eurovision for a couple of years, that was a fucking pain in the ass. But it's not difficult for me at all. Not one tiny bit, because I have never been on social media my whole life — not one second. I've never been on Facebook or fucking, what are these fucking Twitters and shit, you know, Instagrams. I'm not there and I won't be there. I hate that whole thing. So easy for me. [Laughs]"

Back in 2017, Mr. Lordi admitted to MariskalRock that he was initially comfortable about LORDI's connection to Eurovision. "There was a time a couple of years ago — well, more than a couple — when I really, really, really hated that everybody's always asking about the goddamn Eurovision; there was a time," he said. "Nowadays I have come to terms with it. It's, like, okay, I'm actually proud that we are part of Eurovision history and I am proud that Eurovision is part of this band's history. I mean, it is a big part of our awareness. Because the awareness of the band would be so different, it would be so much smaller, without that one TV show ten years ago."

He continued: "I absolutely don't regret that — absolutely not. Because I have nothing bad to say about Eurovision itself, but the problem that we have had in the years is the people who actually don't know anything else except for the fact that we were on Eurovision. And that is a big stamp to get out of — it's like a fucking tattoo, you have a fucking tattoo on your forehead that says 'Eurovision.' And that is something that really, really, really drove me nuts some years ago; I was really struggling with that.

"I have come to terms with it — it's all right; I mean, it's cool," he said. "I am proud of it. And every May, when there's a new Eurovision, I know that my phone will start ringing and people will ask my opinions and then we get requests: 'Do you wanna come to this country's semifinals? Do you wanna come here?' And for years we said, 'No, we don't wanna. We don't want to.' But now, we're, like, 'Fuck it! Let's do it. What the hell?' I mean, c'mon, it's all fun, and it's part of our history, and the Eurovision, they really want us to come there, because, let's face it, we are one of those winners that people still remember."

"Screem Writers Guild" came out in March 2023 via Atomic Fire Records.

Photo credit: Eero Kokko